This policy explains what personal information CallVest collects, why, and what your rights are. We've written it in plain English. If anything isn't clear, email hello@callvest.co.uk.
1. Who we are
CallVest is a trading name of CallVest AI Ltd, a company registered in England and Wales (company number 17567995). Registered office: 66 Paul Street, London EC2A 4NA. We provide an AI receptionist ("Vesty") for tradespeople. In this policy "we", "us" and "our" mean CallVest. You can contact us about anything in this policy at hello@callvest.co.uk.
2. Two kinds of information
Information about you, if you're a tradesperson. When you contact us, start a trial or become a customer, we decide how your information is used. We are the "controller" of it under UK data protection law.
Information about the people who ring our customers. When Vesty answers a call for a tradesperson, we handle the caller's details on that tradesperson's behalf and only to provide our service to them. For this information the tradesperson is the controller and we are their "processor". If you rang a business and Vesty answered, that business is the best place to start with any questions about your information, though you're also welcome to contact us.
3. What we collect
- When you fill in our trial form: your name, trade, mobile number, email address and which page you used.
- When you become a customer: your business details (name, phone number, areas, hours, prices, services and team names), access to the diary you choose to connect, the rules you give us for handling calls, and billing details.
- When Vesty answers a call for a customer: the caller's phone number, name, address or postcode, details of the job, any photos they choose to send, the call recording and transcript, and the messages sent to the caller and the tradesperson.
- When you email or message us: what you send us.
4. How we use it, and our legal reasons
- To reply to you and set up your free trial, because you've asked us to (steps before a contract).
- To provide the service: answering calls, booking jobs and sending messages (performing our contract with the tradesperson).
- To bill customers and keep accounts (contract and legal obligation).
- To fix problems, keep the service secure and improve how Vesty handles calls (our legitimate interests in running a reliable service).
- To send you news or offers about CallVest, only if you've agreed or you're a customer and haven't opted out. Every message has an easy way to unsubscribe.
We don't sell personal information, and we don't use callers' details for our own marketing.
5. Who we share it with
We use trusted suppliers to run CallVest. They only use the information to provide their service to us:
- Website hosting and our trial form (Netlify).
- The voice AI platform that answers calls, and the speech, voice and AI model providers it uses.
- Calendar providers you choose to connect, such as Google Calendar.
- Text message providers, used to send booking confirmations, reminders, change and cancel links, and job cards.
- An AI provider (Anthropic) that reads call transcripts and lead emails to fill in job details.
- Our payment provider, for customer billing.
- Professional advisers, or authorities where the law requires it.
Some of these suppliers are based in, or store data in, countries outside the UK, such as the United States. Where that happens we make sure the transfer is protected in a way UK law approves, for example the UK's international data transfer agreement or addendum, or an adequacy decision.
6. How long we keep it
- Trial form enquiries that don't become customers: up to 12 months.
- Customer account and billing records: for as long as you're a customer, then as long as tax law requires (usually six years).
- Call recordings, transcripts and caller details: for as long as the tradesperson needs them to run their business, and no longer than their account is open, unless they ask us to delete them sooner.
7. Keeping it safe
We use suppliers with strong security, limit who can access information, and only collect what's needed to answer calls and book jobs.
8. Your rights
Under UK data protection law you can ask us to:
- give you a copy of the information we hold about you;
- correct anything that's wrong;
- delete your information;
- limit how we use it, or object to us using it;
- send your information to you or another company in a common format.
Where we rely on your consent you can withdraw it at any time. Email hello@callvest.co.uk and we'll reply within one month. If we're handling your details on behalf of a tradesperson, we'll pass your request to them and help them deal with it.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to sort it out first.
9. Cookies
Our website doesn't use advertising or tracking cookies. Our website host may use essential technical data to deliver the site securely. The fonts on this site are loaded from Google Fonts, which means Google receives your device's IP address when the page loads. If we add analytics in the future, we'll update this policy and ask for your consent where the law requires it.
10. Changes to this policy
If we change this policy we'll update the date at the top. If the change is significant, we'll let customers know by email.